Should have sold the naming rights

23 June 2008

Since the famous Dr. Peter Safar did most of his work on resuscitation at the University of Pittsburgh, it was only fitting that Pitt’s center for resuscitation science should be named after him.  When Virginia Commonwealth University chose to create a similar hotbed of research, someone apparently noticed that VCU could have a few letters added on to become VCURES.

Then, like many cardiology trials seem to do (think HOPE, LIFE, ALLHAT, CARP, many others), they tasked someone else with figuring out what words would come up with the desired acronym.  The unfortunate result is the VCU Reanimation Engineering Shock Center; in my mind, “reanimation engineering” sounds vaguely Disneyesque, with perhaps a Victorian twist.  While I very seriously doubt that the actual institute is situated in a castle on a hill with lightning flashing ominously in the background, populated with hunchbacks and people dressed like extras from The Mummy, that’s definitely the image that comes to my mind.

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